About me

Amitabh Dev

Digital Auditor & Strategic Growth Consultant

With over 25 years of experience across digital marketing, SaaS, enterprise sales, and business leadership, I’ve helped organisations move from fragmented execution to focused, outcome-driven growth.

My work sits at the intersection of strategy, audit, and execution—ensuring that what gets built is aligned, prioritised, and measurable.

When to Bring Me In

You need an audit not when things are broken — but when clarity is missing

Growth Feels Stalled

Traffic, spend, or activity exists — but outcomes aren’t improving, and no one is sure why.

Too Many Initiatives, No Clear Priority

SEO, ads, content, AI, CRO — everything feels important, but focus is fragmented.

Decisions Are Being Made on Assumptions

Execution is happening faster than understanding, leading to wasted effort and rework.

Leadership Needs an Objective View

Founders or senior teams want an independent, unbiased assessment before committing further resources.

EXPERIENCE THAT SHAPES PERSPECTIVE

From building early digital ventures to leading large teams and enterprise engagements, I’ve seen digital growth from every angle.

I’ve worked with startups, SMEs, and global brands across 100+ markets, supporting growth, scale, and responsible adoption of data and AI.

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25+ Years of Digital & Business Leadership

Hands-on leadership across strategy, growth, sales, and digital transformation.

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Global Exposure Across 100+ Markets

Worked with businesses operating across diverse geographies, industries, and stages.

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Enterprise, SaaS & Founder Experience

Perspective shaped by building, selling, scaling, and operating businesses end-to-end.

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AI-Driven Strategy & Operations

Applying data and AI to improve decision-making, efficiency, and long-term outcomes.

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Prespective

THE ADVISORY LENS

This is how I evaluate situations, frame problems, and guide decisions when growth, scale, and risk are involved. Before tactics, tools, or execution, I focus on clarity—so actions are intentional and outcomes are sustainable.

01.

Context Before Recommendations

Every business operates within real constraints—market, team, timing, and capital. Advice only works when it respects context, not assumptions.

01.

Context Before Recommendations

Every business operates within real constraints—market, team, timing, and capital. Advice only works when it respects context, not assumptions.

Research & Strategy

02.

Material Impact Over Activity

Not everything that looks productive creates value. I focus on decisions that move outcomes—not surface-level optimisation or noise.

02.

Material Impact Over Activity

Not everything that looks productive creates value. I focus on decisions that move outcomes—not surface-level optimisation or noise.

Feedback & Refinement

03.

Execution-Aware Thinking

Strong strategy considers what teams can actually implement. Recommendations are shaped by operational reality, not ideal scenarios.

03.

Execution-Aware Thinking

Strong strategy considers what teams can actually implement. Recommendations are shaped by operational reality, not ideal scenarios.

03.

Execution-Aware Thinking

Strong strategy considers what teams can actually implement. Recommendations are shaped by operational reality, not ideal scenarios.

04.

Decisions in the Real World

Growth decisions are rarely binary—they’re trade-offs shaped by risk, capability, and timing.

04.

Decisions in the Real World

Growth decisions are rarely binary—they’re trade-offs shaped by risk, capability, and timing.

04.

Decisions in the Real World

Growth decisions are rarely binary—they’re trade-offs shaped by risk, capability, and timing.

05.

Long-Term Value Orientation

Short-term wins matter—but only when they compound. I evaluate decisions based on durability, scalability, and second-order effects.

05.

Long-Term Value Orientation

Short-term wins matter—but only when they compound. I evaluate decisions based on durability, scalability, and second-order effects.

Testing & Optimization
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[ OPEN FOR CONSULTING ]

Audit Your Digital Ecosystem

[ OPEN FOR CONSULTING ]

Audit Your Digital Ecosystem

[ OPEN FOR CONSULTING ]

Audit Your Digital Ecosystem